The idea was simple, yet compelling: To find out which of the cities provided a better product-market fit for his fledgeling startup. The choice was either to start in a mega city like Mumbai or in a smaller one that presented a big opportunity. At stake was a pie of an estimated 12 million kirana stores across India.
Bootstrapping vs Fund Raising – Manish Johri, SVP – Lead Angels featured in The Economic Times
“Funding is somewhat like steroids, it makes things faster, but has side-effects.” – Manish Johri, SVP – Lead Angels Network
February 10, 2020
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